Online marketing is the use of digital channels, like websites, social media, email, search engines, to promote products and services to customers. Also known as digital or internet marketing.
In today’s fast-paced digital landscape, social media isn’t just a place for sharing content — it’s a goldmine of consumer insights. Every like, share, comment, and view tells a story about audience behavior, preferences, and intent. However, the challenge lies in decoding this massive amount of unstructured data.
Social media has become one of the most powerful tools for businesses to connect with audiences, build brand awareness, and drive sales.
Social media platforms are rolling out new tools and policies to address advertisers’ needs for safety, transparency, and more effective campaign strategies. This week, Meta, TikTok, and other major platforms unveiled updates that reshape how marketers approach brand visibility and influencer partnerships.