Social Media

The Rise of Micro-Influencers and How Social Platforms Are Supporting Them with AI

Lucy Montgomery

Published on: 02/08/2025

In the fast-paced world of social media, where mega-influencers once dominated the scene with millions of followers and high-budget campaigns, a new era has quietly emerged — the era of the micro-influencer.

Social Media

Why Keywords Are Outranking Hashtags for Social Media SEO in 2025 and How to Optimize Your Content Accordingly

Lucy Montgomery

Published on: 11/07/2025

The landscape of social media is evolving rapidly, and in 2025, we’re witnessing a dramatic shift in how content is discovered. While hashtags once reigned supreme in helping users find trending topics and niche content, keywords have now taken center stage in social media SEO.

Social Media