Online marketing is the use of digital channels, like websites, social media, email, search engines, to promote products and services to customers. Also known as digital or internet marketing.
Modern marketing teams rely heavily on analytics, customer behaviour tracking, and real-time performance data to create strategies that deliver measurable and consistent results.
The world of digital advertising is evolving rapidly, with major platforms rolling out innovations aimed at improving efficiency, transparency, and creative performance. Google Ads, Microsoft Advertising, and Meta are once again leading the charge with new tools that empower marketers to make smarter, data-driven decisions.
Social media platforms are rolling out new tools and policies to address advertisers’ needs for safety, transparency, and more effective campaign strategies. This week, Meta, TikTok, and other major platforms unveiled updates that reshape how marketers approach brand visibility and influencer partnerships.